Archive for February, 2010

February 4, 2010

Georgia State Tax Incentives Seek to Nurture the Entertainment Industry

We continue to hear such buzz phrases as the “current state of the economy” or the “economic downturn”.  What do these words mean, and how do they affect the entertainment industries?  Well, really the music, film, and gaming business worlds have been in a state of economic recession for five or six years, dating back namely to the inception of digital downloading, social networking sites, and other forms of consumer-based technological advancements.  The music, film, television, gaming, and other recorded entertainment media are taking the punch that wary, coupon-clipping consumers are dishing out.  And, unfortunately, rightfully so.  I mean, let’s be honest.  What goods or services would you – or are you – pinching out of your budget if funds are flowing a little more conservatively?  Georgia understands that most people don’t need there two trips to the movie theater a week or three new CDs a month (especially when you can download them for free).  So we come prepared to accommodate.

New Law

In May of 2008, Georgia Legislature signed into law the Georgia Entertainment Industry Investment Act, which allows the Georgia Department of Economic Development to offer tax incentives for those companies who choose to create their entertainment in our fine state.  A 20% tax break is given to any company creating original works in Georgia for feature films, made-for-TV movies, television programs, video and interactive games, music videos, and animation who spend $500,000 or more in Georgia.  This does not mean that the entire product must be made in Georgia – it includes musical scoring, post production like ADR and mixing, materials and equipment rentals and/or purchases, and other expenditures.  The participating company is not required to be based in Georgia.

An additional 10% tax break is available to those companies who feature a Georgia promotional logo in the film, video, or game for any amount of time.  These tax incentives are also applicable to actors’ salaries and wages.  If an actor is paid a salary – using a W2 form – (s)he must earn $500,000 or less.  Wages earned on a contractual basis, using a Form 1099, are exempt from this cap and can exceed the $500,000.

Yes, we know that other states are also offering incentives for creating in their states; but no other state’s terms encompass such a wide array of industries or benefit the creators as thoroughly.

If your business or your friend, colleague, or neighbor’s business may qualify for the tax cuts, please direct them towards www.georgia.org.  After all, money doesn’t grow on trees, but it does come from cotton plants.  And we’ve got plenty of those in Georgia for everyone!

February 2, 2010

Bettering Our Lives, One Step at a Time

I went to an event recently for Pack the Park, a project that will raise funds and awareness to revitalize parks in communities all over the country.  It was a “green” event, using solar electricity, organic locally grown foods, and more.  There was a lot of talk about quality of life, which this blog is primarily geared towards improving, and I feel compelled to talk about it here.  Constantly improving your quality of life is very important and worth investing in.  Amazingly, by doing small things here and there to improve the quality of the life you live, you will see great improvements in your level of happiness as well.

One of the conversations I had at Pack the Park was about educating people on what they can do to improve their lives.  Firstly, we were talking about buying food and other products from your local growers and distributors; learning about nutrition and how to eat better, to ward off disease and quell health risks; finding a career you love and can grow with; and more.

Believe it or not, it is everyone’s responsibility to educate others on how to improve their quality of life.  Teachers have one of the most valuable roles and the most serious responsibilities of any job.  I don’t think I need to go into how valuable teachers are to the progress of our world and the quality of our lives (if I do need to emphasize their importance, please let me know).  We should all be teachers – not just to our children and siblings but to everyone.  We should all share the information we have with others, with the goal of making our world a more informed one.

Small Ways to Improve the Quality of the Life You Live:

  • Try something new – go do something you have never done before; it doesn’t have to be skydiving or anything crazy like that.  If you’ve never been to a football game, get some friends together and check it out.  If you are NOT an outdoors kind of person, spend the day in the mountains hiking or (if you can stomach it) camp overnight.  You may find that you 1) like something that you never thought you would, or 2) learn something (This second one is almost inevitable.  Congrats! Now you’re smarter than you were before!)
  • Go to an arts or cultural event – music / food / cultural festival, gallery, museum, even Chinatown.  Take a little time to learn about yours or someone else’s culture or thought processes.  You might stumble upon something interesting.
  • Learn.  It’s the most powerful and exciting thing you can do.  Enough said.
  • Eat well – Especially if you usually eat poorly or you just have no idea what is good for you and what isn’t, take the time to learn, cook, and fuel your body with the foods it needs.  You will have much more energy for all the other activities you’ll be doing to improve your life.
  • Exercise –Don’t go crazy with two-a-days or anything, just a walk around the neighborhood every evening after dinner will make you feel better on so many levels.
  • Get a dog – Yeah, yeah, they may take a little work, but if you invest in making him/her a great dog, you will never regret the hard work it takes to raise him.  Get your exercise by walking him everyday.
  • Buy yourself a new outfit or toy once in awhile.  It may sound superficial at first, but when you wear something new, you feel good about the way you look.
  • This is THE MOST important one of all – Surround yourself with people you trust and who trust you.  It is unanimous that trust is a VERY important part of being happy.

Did you learn something?  Good!  Now get going!  You have a live to be improving!  What would you add to my list?  Add your comments on the importance of investing in the quality of your life.

Find more on happiness here.

February 1, 2010

My Generation is Better than YOUR Generation!

I talk about the “current generation” and “past generations” in my other articles, and I thought I would take the opportunity to describe who I am talking about.  Most of us are probably familiar with the terms “Generation X” and “Generation Y”, but who exactly are these people, and what are the primary characteristics and differentiating factors associated with each?  I’ve done a little research, and here is what I’ve found.

Baby Boomers:

Born approximately 1946 – 1955

The children of those born during the Great Depression, Baby Boomers were the wealthiest and healthiest generation in history.  Boomers were also one of the largest generations, with an estimated 80 million people!  These people, now in the their 50s and 60s, had a high efficacy level – they feel/felt  like they could make a difference in the world, and the Boomers, more than any other American generation, thought the world would get better and better over time.  In their 20s and 30s, Boomers provoked an era of great progression and social change; they moved away from tradition and began paving their own ways and acting on new ideas.  Baby Boomers were highly active mainly in their 20s (1960s and 1970s), and they fought for gender, racial, and social equality.  Environmental preservation first gained popularity during the Boomers’ formative years.  In general, Baby Boomers promoted individuality and experimentation.

Generation X:

Born approximately 1965 – 1976 (or 1961 – 1981 by some); about 51 million people

Generation X is often thought of as kind of an in-between generation; there are almost half as many Gen. X’ers as there were Baby Boomers, and Gen. X’ers’ imprint has been less obvious on the world.  People in this generation came of age during the rise of the home computer, video games, and Dot-com businesses.  They have forged such movements as hip-hop, punk, and grunge music and cultures.  In general, these people focus more on money and productivity than on art, like the Boomers.  Members of Generation X have the highest education levels of any previous generation.

Generation Y, also known as “Millenials” (that’s me!):

born 1977 – 1998; about 75 million people

While the members of Generation X have learned and become comfortable with today’s technology, Generation Y was born with it, they expect it to be a large part of their lives, and they embrace it.  New media and interactive technology takes an important role in their lives, and they will rely on it and pioneer new technology in their lifetimes.  Generation Y’s are by and large the children of Baby Boomers, and there are almost as many in this generation as their were Boomers.  Gen. Y is used to a higher standard of living than previous generations; they are highly brand name-oriented, and they prolong adulthood by living at home well into their 20s and even 30s.  A lot of Gen. Y’s do not start their careers until their late 20s or 30s either.

Millenials are civic-minded; environmental consciousness was pioneered by their parents and its importance is carried on by Millenials.  The young adults of Generation Y are also politically concerned and involved with their governments.  Gen. Y grew up during the terrorist attacks of September 11, 2001, the wars in Iraq and Afghanistan, and voted for the first black President of the United States.

Millenials have been coined the “Trophy Generation”; they are highly competitive and have an “everyone gets a prize” mentality.  Gen. Y’s also feel a strong sense of entitlement, which is often reflected in the workplace.  They feel strongly that their jobs should fit around their lifestyle, not vice versa.  They want to be more informed, get more feedback, and be more involved in decision-making in the office.

To which generation do you belong?  Do you feel like these characteristics describe your generation?  Does your personality fit the general traits of your generation?

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