I have written about about the emotions music evokes and technology’s place in the music industry and its affects on artists’ creativity, and several ideas were brought up about the relationship between business and the emotional aspects of music.
The music industry is a difficult one to succeed in because we are selling an experience, an emotional connection. The great thing about music is being able to take from it what you want and apply it to your life as you’d like. I love music because of this. But finding a common ground between an emotional connection and business is tricky. And knowing what images will resonate with different groups of people and how to manipulate those images and words to cater to one target audience takes a lot of subtle tact and sociological research / knowledge.
I’d like to know what makes you choose what music to try or what albums to buy. I am constantly observing consumers’ patterns, what kinds of people like what kinds of music, and the images of the artists. So lay it on me – what do you look for in new music? And be honest with me!