Radiohead made headlines and history with the “pay-what-you-want” business model for downloading their latest album, In Rainbows, directly from their website. Instead of paying $9.99 for the album on iTunes or going to your local CD store and purchasing the hard copy for $14.99, anyone could visit InRainbows.com and get their copy for – now get this – whatever you think it is worth. If you’re a cheapskate and hate supporting artists who work SO hard to bring us the best of what they can come up with, you could have the album FREE, no strings attached. If you’re obsessed with Radiohead, like some of my friends are, and think their creative genius and musical ingenuity is priceless, you may have thrown them a couple bucks. The point is, they made millions of dollars off telling people they could have their music for free. So, how?
What do you think is the future of pay-what-you-want in regards to music?