Samantha Parvin and Parvin Music S.A. de CV connect brands with the best music by creating and licensing music with a massive community of producers, composers, and bands.
Over the last 13 years, Samantha Parvin has built three successful companies, has created and licensed music for the biggest brands in the world, and has redefined what’s possible by connecting amazing musical talent with those who need music – brands, TV, and film – globally.
From 2008 to 2011, she worked at one of the most well-respected recording studios in the US (Doppler Studios), where she managed clients in music, advertising, TV and film. In 2012, she built a new brand for a prestigious US-based arts software company (Blackbaud Enterprises), where she learned the “ins and outs” of marketing and advertising.
Samantha then accepted a position as the Global Music Consultant for The Coca-Cola Company at their headquarters in Atlanta, GA, where she helped “The Most Recognized Brand in the World” understand what’s possible with music. Her work included (but was not limited to): negotiate better deals for music, save money, create super-high quality tracks with independent musicians, develop a musical Point of View for various brands, and license songs from independent musicians, major record labels and publishers.
In 2016, she became a partner in Brewhouse Music, a music composing and licensing company based in the US, and worked with brands such as Coca-Cola, Hasbro, GMC, Herradura Tequila, and many more in all of The Americas.
In 2017, Samantha moved to Mexico to support a growing Latin market and quickly realized the opportunity to create a MX-based company that composes and licenses music and that responds to the needs of the Mexico market – very fast turnaround times, fair budgets, Latin talent, and a very high level of communication with brands and agencies. Since its inception in June 2017, she and her musicians have won 5 awards with Corona, created original music for the entire fleet of GMC cars, created the music for a major Dos Equis consumer promotion, scored music for Procter & Gamble commercials, and more.
Samantha is focused on working very closely with a small roster of clients to elevate creativity, advocate for the rights of independent musicians, and provide opportunities for the best Mexican (and beyond) talent to create art with brands.